Strategic development in Oslo

Strategic development in Oslo

Strategic development in Oslo 2560 1920 Maritime Bergen

Next Wave participants 2022-2023. Photo: Krysta Alexa Singh / Maritime Bergen


Module 2: Strategic Work

Module 2 of Next Wave 2022-2023 took place in BI Oslo campus and focused on strategic work. The module built on the previous module where the changing maritime landscape was discussed. The first day started with a recap of the previous module by Randi Lunnan and then hopped into an interactive lecture about strategy under uncertainty with Associate Professor, Vegard Kolbjornsrud, from BI Oslo. Here, the participants delved into strategic work and strategy formulation while reflecting on the strategic processes in their own companies while drawing from group work and example cases.

The first day also ended on a high note with a workshop from Nina Vogt on «how to get through with your message in a powerful way”, using examples, exercises and offering suggestions. Targeting the audience, handling nervousness and practice may help you to engage the audience and keep them interested in your message. Afterwards, the participants got to know each other better over a participant dinner. As networking is one of the main priorities of participants, this was well received.

Randi Lunnan held the «red thread,» as is said in Norway, connecting the program together connecting the previous module with a lecture and group work on Strategy Resources and Activities: The Internal side of Strategy Work.Professor Oystein Fjeldstad, BI Oslo presented on business models and value creation before Siv Staubo, Dean Bachelor, condensed a hefty overview into shipping finance. From these lectures, the participants built on these topics and shared hypothetical presentations to top management in their own firms on how to integrate a change into their current business model.

Lecture with BI Professor Randi Lunnan. Photo: Krysta Alexa Singh / Maritime Bergen

Live Case from Wilhelmsen

The module also involved industry application where the participants were presented a live case from Wilhelmsen on day one to work on in break out groups. On day two, the participants had the opportunity to discuss and present the case to Thomas Wilhelmsen, CEO of Wilhelmsen where there was a very dynamic and engaging discussion on building competence for the transformation in the industry.

Thomas Wilhelmsen, CEO Wilhelmsen Group, with live case under Next Wave Maritime Leadership Program. Photo: Krysta Alexa Singh / Maritime Bergen

Case Company Work

The participants have also been allocated into groups and assigned a case company with whom they will work with throughout the year. Case companies were announced after module one and the case groups presented their company and scope of their case project to the group. The case problem is formed together with the case company and the groups will apply new knowledge and their own experience to solve the case and present their solutions at the end of the program. Thank you to this year´s case companies:

  • Bergen Engines
  • Norwegian Electric Systems
  • Odfjell OceanWind
  • Peak Group
  • Plug
  • Scanreach
One of a kind!

The Next Wave Maritime Leadership Program is a new one of a kind leadership development and mentor program that will shape the next generation leaders for the maritime industry. This program marks the first time that Norwegian Business School BI and Western Norway University of Applied Sciences HVL cooperate and is one of the only executive educational programs geared towards maritime professionals. The 2022-2023 cohort consists of 24 high level maritime professionals with an average of 16 years of experience.

Module 3

The next module will take place at HVL Haugesund January 25-26 and focus on on the Green Transition involving lectures from Martin Stopford, among others, and company visits from Eidesvik, Edda Wind and Sjøfartsdirektoratet with dinner hosted by Haugesund Shipowner´s association.

If you have candidates in your company that are interested in participating in the next cohort of Next Wave, please express  your interest to

Thank you again to all of our sponsors and partners in cooperation!








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